Founder

 

The Woman Behind Odesi: Saswati Choudhury

Odesi is led by Saswati Choudhury, a founder whose vision goes beyond building a fashion label — she is building a movement to restore Odisha's handloom identity to its rightful place in the world.

Saswati brings a rare, hands-on depth of knowledge to the brand: a genuine understanding of the weaves themselves, the artistry behind value addition, and the everyday realities of the weaving communities she works with. That closeness to the craft — not just as a business opportunity, but as a heritage worth protecting — is what shapes every Odesi collection.

Under her leadership, Odesi has grown from an idea into a purpose-driven enterprise focused on community empowerment: creating dignified livelihoods for weavers, keeping centuries-old techniques alive, and proving that ethical, artisan-made fashion can also be desirable, comfortable, and commercially successful.

As Saswati puts it in her own words:

"We are targeting to become a recognized leader in our target market for providing an exceptional selection of premium handloom lifestyle for all... A small attempt today can make a big difference for tomorrow."

Her work places her among a growing generation of Indian women entrepreneurs turning traditional craft into modern enterprise — using business as a tool for cultural preservation and social impact, not just profit.